Singapore Logo Design

It was a story of an ugly duckling turning into a beautiful swan at an unbelievably good value.

Calecim already had a brilliant product – a stemcells-based skincare series. We just had to re-brand and re-package it to reflect its amazing worth. We crafted a clean, minimalistic brand identity for Calecim to reflect a medical, professional, effective and efficient personality.

The result? Timeless design solutions that are contemporary and attractive to markets both the local and international, in B2C retail and B2B professional sectors.

A brand of trusted authority in the field of its own.

CWTCH approached us just a couple of months away from launch with the need to amend the brand’s existing logo design.

The goal was for a little more elegance to take the logo to a place that complements CWTCH’s luxurious and reasurring yet cutting-edge and accessible appeal.

CWTCH aims to be super-luxe AND accessible – with no discrimination, exclusion or ‘inner circle’ rubbish – making it appealing to parents everywhere.

For this reason, we did some minor amendments to make it softer, more sophisticated, and a little more appealing to a global audience from all walks of life while emphasising the brand’s values of transparency, truthfulness and trustworthiness.

A brand is only as captivating as the story that lies behind it.

Behind the name is a modern tale of sustainable sourcing, responsible food choices and a lifelong commitment to environmentally-friendly practices that will continue living in stories to be told to the future generations.

We designed the brandmark with a modern and minimalistic approach in mind, aligning with Sea Story’s underlying brand philosophy.

The three azure blue curves were inspired by the ocean waves which symbolise continuity in dynamics and also a nod to mankind’s interdependency; a reminder that what we do today will make a deep and direct impact in the future.

Concept Lab and Astons began our delicious journey of discovery in brand creation and brand building more than 17 years ago.

Given the years of trust, Astons Group entrusted us to assist with the creation and nationwide launch of the Andes Ready to Eat meals through 7-eleven convenience stores in Singapore.

With the already strong branding of Andes, the logo and packaging design was kept clean and stylish. The black background makes the premium “Andes Ready to Eat” logo come to life on the shelves.

This truly makes the product stand out amongst the other choices and simply calls out ‘Pick me! Pick me!’ to customers to grab one and try it.