Packaging Designer Singapore

Behind the name is a modern tale of sustainable sourcing, responsible food choices and a lifelong commitment to environmentally-friendly practices that will continue living in stories to be told to the future generations.

We designed the brandmark with a modern and minimalistic approach in mind, aligning with Sea Story’s underlying brand philosophy.

They are a brand that places sustainability at the heart of everything they do – from the naming to the fishing to the packaging, it is always omnipresent in their equation.

Aside from environmental consciousness, many discerning individuals also seek convenience in their daily lives. And convenience is one thing, but not compromising the food quality is another.

Sea Story looks to provide the convenience of enjoying good food anytime, minus the hassle. The more you look at Sea Story, the more care and love you would see overflowing from its seams.

It was a story of an ugly duckling turning into a beautiful swan at an unbelievably good value.

Calecim already had a brilliant product – a stemcells-based skincare series. We just had to re-brand and re-package it to reflect its worth as a brand of trusted authority in a field of its own.

We crafted a clean, minimalistic brand identity to reflect a medical, professional, effective and efficient personality. The same uncluttered approach was rolled out for the product packaging and communication collateral.

The outcome resulted from many hours spent with the clients in understanding their aspirations and long-term requirements, and therefore they have withstood time.

We also delineated the brand into two lines: 1) Calecim, for the retail segment, and 2) Calecim Professional, for the medical clinics / professional segment.

Cwtch Natal Skincare is an all-embracing hug for parents and babies everywhere.

Conceived and born in Wales, their products combine 20 years of spa and natal experience with the world’s finest raw, organic, cold-pressed goodness to create products that are as pure as a cuddle from Mother Nature herself.

For their line of products, they wanted new fonts and colours to match their revamped logo, complementing Cwtch’s luxurious and reassuring yet cutting-edge and accessible appeal.

Ultimately, the packaging communicated a sense of all of the brand’s identifying features: genuine care, light humour (not taking itself too seriously), empathy and expertise.

Just know that whoever you are or wherever you’re from, every parent deserves a little Cwtch to support them along the way.

QB Food started its packaging journey with Concept Lab when it decided that its hero brand, TRADITION, needed a new life.

We started with the Sliced Cheese and Shredded Cheese series, the two main key Traditional product lines, with more than 20 SKUs.

The creative brief for the packaging designs was to retain the Tradition logo but revamp everything else on the packaging design pack.

The goal was to be well-poised with the packaging positioning of a standard international brand appeal, ready for them to conquer into the overseas market.

The success of the cheese packaging lines led to another range of the Tradition Brand’s packaging being revamped: the meat packaging. The Bacon and Sausage packaging upgraded to an affordable gourmet positioning presenting a no-fuss, easy-to-make brand appeal.