East Ocean Teochew Restaurant

East Ocean is one of the best living examples of an amalgamation between tradition and modernity. Time stops for no man – in order to keep up with the ever-changing technological advances, they had to start making substantial changes within their organisation.

The first major project Concept Lab worked on for the restaurant was their corporate website. Everything you see from the design layout to the site mapping was thought through intricately with one key objective in mind – to elevate user experience. And we did just that.

A photoshoot was put to work for the entire digital campaign as well. They say that a picture speaks a thousand words – our team has no doubts about that saying at all. It is one thing to capture images, but another to make the dishes look so tantalising that you just want to reach out for the screen and grab what you see on it.

Have a good look around you and you will find at least a few people fixated on their smart devices. Moving along with the times, it was tough not to hop onto the tech-savvy bandwagon and have an electronic shop set up on their website as well. Concept Lab created one coined as Shop @ East Ocean for the client so that their customers could easily order the restaurant’s signature dishes and snacks from them anytime, anywhere at the ease of their fingertips. This proved to be a right move for East Ocean as their sales were visibly raking in more than usual after the electronic shop went live in 2017.