Emerging from the Noise

ATLAS is the preferred partner of Bose in Singapore. With numerous emerging up-and-coming distributors and brands, it was crucial for the company to rise above the unwanted noises and come up with attention-grabbing campaigns in order to maintain a stronghold within the sound industry.

The Power of Real Sound

One of the most powerful campaigns we came up with for ATLAS was the Heartland Campaign for the Bose SoundTouch™ Experience. Being the latest product line for the year, we had to introduce the range and raise some awareness on it to the citizens here in Singapore.

It is common for people to want to test something out before making a purchase, we all know that. We wanted to elevate that experience and therefore we devised a mobile truck simulating an experience you would have chez vous, in 10 different heartland locations island-wide. Individuals would take turns to step into the truck and embark on a short clip that would enable them to experience a wide spectrum of sound effects like never before.

One Idea, Endless Possibilities

These campaigns were all adapted into other collaterals for ATLAS in one way or another – one adaptation would be the digital signages being displayed at the entrance of each ATLAS outlet as shown below.

We also developed a digital campaign encompassing a series of microsites, landing pages as well as Google advertisements to make sure that word gets out as fast as possible for ATLAS and its products to gain widespread exposure in Singapore.

business development manager

A Strategic Common Purpose

Facebook advertisements, Google advertisements, you name it all. Concept Lab are able to produce any collaterals for the client at the flick of our wands. Several other campaigns we developed for ATLAS are the SG50 National Day campaign for Happy Plugs – another brand out of the many they carry in Singapore, as well as the ATLAS warehouse sales at their dedicated showroom.

To put a smile on customers’ faces, we also came up with gift packaging solutions for the client from time to time on festive seasons. Looking for a gift but have no time to source for an appropriate-looking wrapper and wrap it up yourself? Fret not, this gift bag rids your frustrations by making it fool-proof. Simply tie the ATLAS ribbon in a pretty knot and you are good to go. No frills at all.

Our Scope

Brand Identity

Strategic Design & Rationale for Corporate Tagline

Recruitment Advertisements


Ambient advertising

Programme Booklets

Recruitment collaterals



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