Entrée Grocer & Entrée Ingredients

After initial branding work and collaterals were done by Concept Lab, we also had the opportunity to drive digital campaigns to garner sales for Entrée Ingredients, based in Hong Kong. Driven by a vision to provide the freshest high-quality food ingredients to the local community, Entrée Ingredients was founded to serve that very purpose. The gourmet boutique sources and imports high quality food ingredients, particularly meat and seafood products from all corners of the globe, especially from New Zealand and Australia supplying them to award-winning crème de la crème restaurants, hotels and supermarkets.

With a surge in like-minded businesses within the market like spores carried by the wind and an ever-present demand from consumers for heightened convenience, an alternative mode of sale had to be devised for the company to differentiate and elevate them from the face of the competition. That was the time Entrée Grocer – a platform designed to bring gourmet goodness right to the consumer’s doorstep in the comfort of their homes – came into fruition. What the consumer needs to do is to order the freshest catch of the day that they have been craving for, all at the touch of their fingertips. The only thing left to do now is to just wait it out.

To garner and inflate the interest in Entrée Ingredients’ products, Concept Lab developed a multi-platform digital marketing campaign with search-intent driven Google Ads based on well-researched keywords that lead to landing pages optimized to convert browsers to customers. We also designed and ran engaging video Facebook ads for Custom Audiences and Lookalike Audiences to raise awareness of their specialty food delivery service and expand Entrée Ingredients’ customer base. Each campaign served a different purpose across several occasions, with specific engagement and conversion outcomes to ensure a high return on investment. Our team deployed an active campaign management to ensure that the ready-to-eat and BBQ food product ads and landing pages were optimized and would deliver sales results during festive seasons for the client. Through these lead generation initiatives, Entrée Ingredients acquired a brand-new pool of consumers who can now be part of a unique group that approaches Entrée Ingredients for anything between hors d’oeuvres to gourmet platters for functions, parties and everything else in between.

We sat down with Entrée Ingredients’ founder, Zann, to have her share the value she sees in selecting us as her creative agency. She firmly believes that what elevates Concept Lab from the sea of endless chatter is our creativity. What impressed her most is that we surprised everyone with a booth design solution and created an ‘oomph’ factor albeit the limited resources and budget on hand.